Event Experiences Venue

Announcing Our Newest Venue, Western Grounds!

There are a few things that we Victorians know how to do really well: delicious wine, stunning beaches and rich, roaring sporting events. For all our diverse sporting prowess, nothing shines quite as bright as AFL. In fact, not only is Victoria home to 10 of 18 national clubs; the game itself was invented in Melbourne! 

That’s why Showtime Event Group is over the moon to announce our newest venue, a place where history, culture and Melbourne’s vibrant sporting spirit collide: Western Grounds at Mission Whitten Oval.

Located in dynamic Footscray, Mission Whitten Oval has been the historic home of the beloved Western Bulldogs Football Club since 1883. It’s seen many nail-biting games and victorious post-match celebrations, and now, you can join in the action. 

The precinct recently revitalised through a $78 million government-backed upgrade, offers a fresh, modern feel with state-of-the-art facilities. With the redevelopment comes the brand new EJ Whitten Stand and a dedicated function space managed exclusively by Showtime Event Group.

The top floor of the stand features a central bar, Eastern and Western-facing balconies and panoramic views of the oval and the city. The space is licensed for 300 seated guests or 400 cocktail guests, making it suitable for a range of corporate occasions, weddings, gala dinners and conferences.

Whether you’re dreaming of a sunset wedding overlooking the city, or a luxe networking event that brings people together, Western Grounds has something for you. With a range of flexible venue packages available – including catering, entertainment and security options – it’s never been a better time to start planning. 

We’re now accepting venue tours and booking enquiries, so if Western Grounds has your heart already, reach out to our friendly team at (03) 9682 1777 or events@seg.melbourne to get started. We can’t wait to hear from you!